Betway Takes Affiliate Marketing In-House for Enhanced Control and Regulatory Alignment
A prominent online betting platform, Betway, is taking its affiliate marketing operations under its own roof. This tactical maneuver grants them enhanced oversight of their affiliate network, a critical factor in the dynamic regulatory environment of the sector.
This change is not unexpected, as the affiliate marketing landscape, especially in the internet gambling realm, has been undergoing a transformation. Industry giants like PaddyPowerBetfair have already enforced stricter regulations on their affiliate collaborators, prompting some firms to completely withdraw from affiliate schemes.
Betway’s choice signifies that all management duties will shift from their existing affiliate associate, Buffalo Partners, to Betway Partners. This internal group will oversee all upcoming affiliate endeavors.
The handover is scheduled for completion on March 1, 2018, and Betway has already notified its current affiliate associates regarding these adjustments and their possible consequences.
Anthony Werkman, Chief Executive Officer of Betway, highlighted the significance of this action, remarking, “Integrating our affiliate program internally enables us to uphold the highest benchmarks and guarantee full adherence to evolving regulations, which is paramount to preserving Betway’s principles.”
We deeply appreciate our collaborators and are thrilled to further our partnership as we elevate this already flourishing enterprise to unprecedented levels of success.
To realize this vision, we remain steadfast in our dedication to maintaining the most stringent regulatory benchmarks across our global operations. We will collaborate closely with Betway to harmonize our principles and procedures even further, guaranteeing that transparency and ethical conduct remain paramount. Moreover, we will persist in working in tandem with regulatory bodies to cultivate a secure and reliable environment for all stakeholders.
During this evolutionary phase, Betway will furnish continuous assistance to its associates across all operational zones as the company transitions towards internal administration.
