Better Collective Acquires SportFreunde to Expand German Footprint
A Danish firm specializing in sports wagering and online gaming, Better Collective, has broadened its reach within the German market through the purchase of SportFreunde Informationdienste. Although the financial specifics are not public, this calculated action gives Better Collective control of well-known platforms such as wettfreunde.net, sportswettentest.net, and fussballportal.de.
This acquisition is consistent with Better Collective’s continuing objective to strengthen its standing as a top affiliate in the sector. The company sees SportFreunde’s solid track record of providing comprehensive content to German speakers as a significant advantage. Better Collective, recognized for its own collection of thriving platforms like bettingexpert.com and SmartBets, intends to utilize SportFreunde’s methodology to connect with a larger demographic.
Heinz Patzelt, SportFreunde’s head executive, conveyed his deep satisfaction with the company’s accomplishments and their enthusiasm for becoming a part of the Better Collective group. He is confident that this collaboration will broaden SportFreunde’s impact by incorporating their material into Better Collective’s well-established worldwide network.
