Codere Scores Big: Becomes Official Wagering Partner of Argentine Soccer Giant River Plate

The gaming powerhouse, Codere, has partnered with the renowned Argentine soccer club, River Plate, as its official wagering partner. This long-term agreement will have the Spanish gaming leader backing the team until the end of August 2025. Codere boasts a significant footprint in Argentina, having entered the market in the early 1990s. They are a dominant force in the Buenos Aires region, managing a substantial network of gaming venues. The enterprise aims to broaden its digital presence in Argentina, awaiting the green light from regulators. Carlos Sabanza, Codere’s Head of Sponsorships, highlighted the alliance’s strategic value, noting that it enables them to engage with a massive following in Argentina and across Latin America. This agreement comes hot on the heels of another significant sponsorship pact Codere secured this month, this time with the Mexican soccer club, Monterrey Rayados. This showcases Codere’s dedication to growing its influence within the Latin American athletic arena.

River Plate’s First Vice President, Jorge Brito, expressed immense excitement about the collaboration with Codere, a leading force in the sector with an extensive international reach and a particularly dominant position in their shared territory. He described the alliance as a perfect synergy, enabling them to amplify their mutual principles of dedication, diligence, and sportsmanship, while simultaneously propelling their expansion to new heights.”