Apple App Store Rule Changes Spell Out Enhanced UX Requirements for Gaming Apps
A top app and digital user experience creator, Mkodo, is encouraging gaming companies to pay close attention to the newest Apple App Store rules.
Set to be implemented soon, Version 4.2 of these regulations will mandate that all sports wagering, casino, bingo, and lottery applications deliver a richer and more captivating user journey. This implies applications must present functionalities and material that set them apart from their internet-based equivalents. In essence, a basic website disguised as an app will no longer suffice. Apple desires distinct functionality and a user interface crafted specifically for the app environment.
Mkodo suggests this update will considerably affect both major and minor players in the gaming sector. Stuart Godfree, Mkodo’s Managing Director and co-founder, stresses the significance of these alterations: “Apple’s drive to guarantee all apps provide unique value compared to the web experience will have a genuine influence on new and current apps in our field.” He cautions further about the substantial expense of rejection, both regarding resubmission attempts and missed market opportunity.
Godfree’s recommendation? Collaborating with specialists who comprehend the complexities of both the App Store and Google Play Store is vital to ensure seamless navigation and avert app denials.
