Catena Media Refinances Debt to Fuel Affiliate Marketing Consolidation Strategy
Catena Media, a performance marketing firm traded on the Stockholm exchange, has revealed a fresh corporate bond issuance valued at €150 million. This action will supersede their current €100 million corporate debt and decrease their interest expenditures from 6.75% to 5.5%.
The firm perceives this debt restructuring as a crucial component of their expansion plan, enabling them to proactively seek mergers and acquisitions within the affiliate marketing sector. Henrik Persson Ekdahl, Chief Executive Officer of Catena Media, emphasized the substantial investor enthusiasm in the bond offering, signaling trust in their strategic course.
This revised financial structure furnishes Catena Media with enhanced adaptability to realize its ambition of becoming a dominant consolidator within the affiliate marketing industry. They will gain access to a supplementary €30 to €300 million in debt funding, contingent upon specific prerequisites.
