Scientific Games Acquires Sideplay Entertainment to Enhance Lottery Services
Scientific Games is acquiring Sideplay Entertainment, a firm specializing in the creation of instant-win games. This acquisition will bolster Scientific Games’ global lottery operations.
Sideplay has developed over 270 instant-win games for lotteries and gambling entities worldwide. These games have been enjoyed by over 100 million players.
Scientific Games asserts that this deal will accelerate their game launch process. They will also integrate Sideplay’s digital game server technology into their existing infrastructure.
The financial terms of the agreement have not been disclosed. However, Scientific Games has stated that they will incorporate all of Sideplay’s games into their existing lottery game portfolio.
Scientific Games has purchased Sideplay, a digital gaming firm, to enhance its lottery services. The agreement will merge Sideplay’s distinctive game development strategy with Scientific Games’ broad global lottery customer base.
Sideplay’s founder and leader, Steve Hickson, expressed his enthusiasm about the collaboration, stating that it signifies a substantial accomplishment for the company. He highlighted their shared vision to mold the future of lotteries together.
The acquisition follows Scientific Games’ recent purchase of Lightning Box, a game content studio, earlier this month. This acquisition strategy aims to solidify Scientific Games’ position as a leading content-driven company in the digital marketplace.
While the financial specifics of the deal remain undisclosed, Scientific Games has confirmed that the acquisition will contribute to its strategic plan for enduring growth and bolster its internal studios.
