Playtech Partners with The Jockey Club for Cross-Product Content
A top-tier gaming technology firm, Playtech, has declared a five-year strategic collaboration with the Jockey Club, the leading commercial entity in British horse racing. This exclusive arrangement will see Playtech create a variety of cross-product material based on the Jockey Club’s well-known events and racetracks. The deal was facilitated by Creation igaming and Metrostar.
Under the new arrangement, Playtech will be given the rights to develop a variety of content across its top-performing product areas, including casino, live casino, poker, virtual sports, and bingo. The initial content from the collaboration will be released in time for this year’s Cheltenham Festival, including a random number generator casino game, which will be the newest addition to Playtech’s Sports Legend collection.
Established in 1750, the Jockey Club is the largest commercial group in Britain’s second-largest spectator sport, operating 15 racetracks throughout the nation, as well as the National Stud, Jockey Club Estates, Jockey Club Catering, Jockey Club Live, Jockey Club Services, and its charitable organization, Racing Welfare.
Moving beyond top-notch products and services, Playtech collaborates with partners to become synonymous with setting the standard for ethical business practices and secure gambling. Playtech has teamed up with leading operators and providers to pioneer the industry’s initial code of conduct for safer game design. Moreover, through Playtech Protect, Playtech has spearheaded the use of research, data, and artificial intelligence to develop products that identify customers at risk and offer customized safe gambling interventions.
James Frendo, Playtech’s Casino Director, stated: “At Playtech, we are dedicated to developing the most captivating brand content. By joining forces with iconic sporting institutions like The Jockey Club, we are able to create a variety of exceptional and thrilling cross-product content. Collaborating with globally recognized brands is a key component of our brand content strategy, as we aim to deliver unique and engaging responsible gambling experiences for our clientele.”
Charlie Boss, Chief Commercial Officer at The Jockey Club, added: “We are thrilled to partner with Playtech, whose industry-leading software and expertise will assist us in translating the success of our historic brand into the online betting market for the first time. Playtech, like us, places safe gambling at the core of its products.”
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