The United Kingdom’s Advertising Standards Authority (ASA) has publicly criticized numerous gaming firms for a string of promotions deemed deceptive and predatory. Objections arose against 888, Sky Vegas, Ladbrokes, and Casumo concerning advertisements that, according to detractors, portrayed gambling as an escape from personal difficulties, such as financial strain and even severe health conditions.

The promotions in question all centered around a comparable storyline featuring a man named “William” who was overwhelmed by debt due to his spouse’s escalating medical expenses. One advertisement even went as far as to employ the attention-grabbing headline: “During their wedding evening, he disclosed a secret for which she was unprepared. It will move you to tears.” These advertisements proceeded to imply that William discovered a gambling platform and won substantially, conveniently resolving all his monetary burdens and taking his wife on a fantasy holiday.

Further fueling the dispute, these promotions appeared on websites notorious for promoting deceptive material, frequently as a method to generate traffic through referral hyperlinks. The ASA denounced the advertisements for irresponsibly focusing on susceptible individuals and for falsely presenting gambling as a feasible answer to financial troubles.

The United Kingdom’s Advertising Standards Authority (ASA) recently censured several gaming firms – including Ladbrokes, Casumo, Sky Vegas, and 888 – for promotional materials that deceptively implied gambling could resolve personal issues such as low mood or economic hardship.

These gambling entities shifted blame, asserting that the troublesome advertisements were produced by partners without their consent. They stressed their dedication to ethical advertising practices and declared the termination of relationships with the affiliates involved. Ladbrokes, as an example, denounced the misleading marketing strategies and underscored their continuous endeavors to restrict collaborations and suppress unauthorized usage of their brand.

Nevertheless, the ASA stood firm, insisting on the elimination of the advertisements and emphasizing that all subsequent marketing, encompassing that from partners, must be readily identifiable as promotional content and conform to responsible advertising regulations.

This enforcement action mirrors a wider pattern within the sector. As a growing number of affiliate marketers encounter examination for regulatory violations, numerous gaming operators are strengthening their affiliate marketing protocols and instituting more stringent conduct codes to avert substantial penalties and harm to their reputation.

The Emerald Isle’s betting giant, Paddy Power, has recently implemented stricter promotional guidelines for its partners. The company is now advising against strategies such as mass SMS distribution and email marketing campaigns that prominently display the Paddy Power name. Additionally, they are taking a firm stance against content that resembles covert advertising.

The Chinese government has committed to fully backing Macau’s ongoing progress and transformation, with the goal of assisting the region in broadening its economic activities and attaining steady expansion.

In the course of a recent three-day trip, high-level Chinese representative Zhang Dejiang stressed the importance of economic diversification for Macau and vowed increased aid from the mainland. He emphasized the possibilities of simplifying visa processes to enhance tourism and interpersonal connections between Macau and mainland China.

Addressing a gathering at the Macau East Asian Games Dome, Zhang Dejiang underscored Macau’s strategic significance and commended the region’s noteworthy accomplishments since its reunification with China in 1999. Nevertheless, he observed that Macau is at a pivotal point and must modify its developmental approach.

Although Zhang Dejiang did not specifically reference the gambling sector, the Chinese administration has been urging Macau to establish itself as an international hub for leisure and tourism, moving past its dependence on gaming. This encouragement comes as Macau’s gaming income experienced a 16.3% year-over-year rise in April, reaching 20.2 billion patacas (roughly US$2.52 billion), as per the Gaming Inspection and Coordination Bureau. Despite this recent upswing, the gaming industry still represents approximately half of Macau’s GDP, underscoring the necessity for diversification.

A novel global investigation from the Auckland University of Technology (AUT) has uncovered a worrisome reality: a mere 1 in 400 individuals grappling with wagering dependency actively pursue assistance.

This collaborative exploration, co-written by Dr. Simone Rodda, an Associate Professor of Psychology and Neuroscience at AUT, represents the inaugural endeavor to quantify individuals who genuinely reach out for aid concerning problematic gaming.

The outcomes depict a bleak scenario. Although projections suggest that 5.8% of adults worldwide encounter gaming-associated difficulties, a scant 0.2% have pursued assistance.

A glimmer of optimism persists, nonetheless. The examination determined that individuals confronting severe gaming difficulties exhibited a fivefold greater propensity to pursue assistance compared to those with moderate hazards, although this still equates to a mere 1 in 25 seeking aid.

Dr. Rodda underscores the pressing necessity for intervention in New Zealand, alternatively recognized as Aotearoa.

“Our investigation unequivocally demonstrates – the overwhelming preponderance of individuals contending with gaming difficulties endure silently, never obtaining any type of therapy,” she asserts.

“The assistance-seeking frequencies in Aotearoa parallel global approximations, indicating a pivotal chance for enhancement. We must amplify our endeavors to guarantee that readily accessible and pertinent assistance is readily obtainable for those in need.”

Dr. Rodda and her associates have been diligently striving to address this predicament alongside the Ministry of Health and entities such as the Problem Gambling Foundation and the Salvation Army. Their endeavors have concentrated on formulating online evaluation instruments and user-friendly materials to promote early involvement.

“The authentic obstacle resides in guaranteeing these materials effectively reach the individuals most in need,” Dr. Rodda appends.

To truly address compulsive wagering, public wellness programs must be unwavering, grounded in concrete proof of what genuinely diminishes betting detriments.

Should you be facing difficulties, an initial step is confiding in someone reliable, such as a companion or your physician. Within New Zealand, there’s also complimentary expert assistance accessible.

The United Kingdom’s Advertising Standards Authority (ASA) supported a grievance regarding Lottoland advertisements displayed on Bing and Google.

The individual submitting the complaint believed the promotions were deceptive as Lottoland provides wagers on lottery results, not genuine lottery entries. Lottoland’s advertisements on Bing and Google featured phrases such as “Irish Lotto – Only £2 on Lottoland” and “£2 Charity Combo. Charity lottery with TWICE the opportunity to win + BRC scratchcard at half price. Assist UK charities here.” Although Lottoland consented to modify the advertisements, the ASA decided in favor of the complainant because technological difficulties with external ad formats prevented Lottoland’s alterations from being implemented.

Moreover, the ASA found that employing terms like “lotto,” “Irish Lotto,” and “US Powerball Lotto” (without additional clarification) might misdirect customers into believing the advertisements provided an opportunity to participate in those official lotteries.

Even more troubling, the ASA perceived that referencing UK charitable organizations contributed to the perception that Lottoland was an authorized lottery administrator.

These findings indicated that Lottoland was in breach of the CAP Code regulations 3.1 and 3.3 (Deceptive advertising).

Consequently, the ASA determined that Lottoland’s advertisements could not be presented in their original form on either Bing or Google.

The authority responsible for monitoring advertisements issued a warning to Lottoland, essentially stating, “You must explicitly communicate to individuals that they are not purchasing genuine lottery entries through your platform. Your service involves wagering on lottery results, which constitutes a completely distinct concept.”

Furthermore, they received instructions to cease concealing this vital distinction within the terms and conditions. Moving forward, every advertisement is obligated to prominently and transparently disclose this information.

PRIMATE, an Asian gaming firm, has partnered with Jumbo Technology to introduce their D-27 slot machine to a prominent casino complex in Macau.

This machine boasts a stylish design with dual 27-inch displays and a user-friendly touchscreen interface. Moreover, it is connected to two progressive jackpots known as “Wealth Treasure” and “Jinma Treasure” – those jackpots that continuously increase in value. The D-27 has already received regulatory approval for Macau and is anticipated to comply with the most recent industry standards shortly.

A senior executive at Jumbo, Allen Hsu, conveyed his trust in PRIMATE, commending their expertise. He noted that the D-27 has enjoyed success in other markets and expressed optimism about its performance in Macau, particularly with its linked jackpots.

Vicky Chan, a representative from PRIMATE, added that the D-27 is a cutting-edge product that capitalizes on Jumbo’s talent for developing popular games.

Felt certain that Macau’s gaming enthusiasts would embrace the D-27 slot machine. Its recognizable elements and user-friendly layout made it a guaranteed success, particularly with the potential for substantial winnings.”

Allwyn has officially been granted the UK National Lottery’s operation! Following a protracted and turbulent journey marked by legal disputes, they have finally obtained the fourth license to manage this cherished establishment.

However, don’t anticipate immediate transformations. Allwyn will formally assume control in February 2024, succeeding Camelot, the incumbent operator who has held the position (and the preceding three licenses) for a considerable period. Camelot, however, did not relinquish control without a struggle. In collaboration with their technology associate IGT, they initiated a series of legal actions, aiming to retain their dominion over the UK lottery. Nevertheless, they recently retracted their legal assertions, clearing the path for Allwyn’s acquisition. It appears there’s lingering friction as Camelot and IGT are pursuing a substantial sum exceeding £600 million (a staggering $685 million!) from the Gambling Commission for, essentially, damages.

Despite the theatrics, Allwyn is understandably elated. Justin King, the chairman, conveyed enthusiasm about this “fresh start” for the National Lottery, pledging ambitious strategies to generate even greater funds for charitable endeavors throughout the UK. They also intend to modernize the player encounter with cutting-edge technology while guaranteeing everything remains protected and reliable.

David Craven, Allwyn’s CEO, reiterated this sentiment, proclaiming that this juncture signifies a “revolutionary period” for the National Lottery. Fasten your seatbelts, UK! The lottery is on the verge of an exhilarating transformation.

A fresh chapter has begun for the UK’s National Lottery! We’re on the verge of witnessing some truly thrilling transformations, with a strong emphasis on modernization and enhancing the lottery experience. This translates to increased funding for worthy endeavors nationwide, which is certainly welcome news. The dedicated individuals at Camelot in Watford have achieved remarkable things over time, and now they’ll be collaborating with Allwyn to contribute their knowledge to this next phase. While the field is undoubtedly competitive, the National Lottery’s future appears more promising than ever with a united effort.

## Partner Marketing in the Spotlight at AffiliateCon Online

Prepare for a wealth of knowledge at AffiliateCon! Join us at 9:00 AM BST / 10:00 AM CEST on the AffiliateCon platform for our upcoming digital gathering, and you guessed it, it’s all dedicated to partners, partners, partners!

We commence with Josh Green, co-creator of Fruity Slots, a prominent slots and casino broadcasting group in the UK. Josh will be imparting his encounters and the truths of operating as a casino broadcaster, along with his perspectives on if streaming represents the unavoidable trajectory for all casino partners.

Following that, we have Wayne Howe, architect of HowAboutBingo.com, who will be discussing his enthusiasm for bingo, the experience of introducing his new partner website during a global health crisis, and the keys to crafting a brand that distinguishes itself in a saturated sector.

Subsequently, Simon Vincze from Casino Guru joins us to explore why partners should be more proactive in advocating for responsible gaming. He’ll also divulge more about Casino Guru’s worldwide self-exclusion program and the recently established Casino Guru Academy, which seeks to furnish training for online casino customer assistance representatives.

Finally, we have Mark Taylor, originator of CasinoWhizz.com, who will be recounting his path in the iGaming partner realm, starting with sports wagering and then shifting to casino. He’ll also provide perspectives on the obstacles he’s encountered as a partner, his viewpoints on digital currency, and much more.

And as revealed previously, the AffiliateCon live broadcast will also showcase the comeback of the Tal Ron All-Star Panel. Don’t let this opportunity pass you by!

A veteran legal expert in the gaming industry, Tal Itzhak Ron, is collaborating with leading figures from the payments, affiliate marketing, and digital operations fields for the third virtual AffiliateCon gathering of 2023. They will be imparting their knowledge on marketing strategies, regulatory compliance, payment solutions, and ethical business practices – anticipating a dynamic and informative dialogue.

As is customary, attendance is complimentary for affiliates. Join the event at 9 am BST / 10 am CEST to view the complete agenda by selecting [link removed – unable to provide links!].

888 Holdings is preparing to unveil its financial performance for the third quarter, and preliminary indications suggest a 17% surge in individuals actively using their platform monthly. This upswing in user participation is a promising indicator, even though it doesn’t fully compensate for the projected 10% decrease in earnings.

The firm anticipates reporting overall earnings of £157.2 million (equivalent to roughly $191.8 million) for the third quarter of 2023. This number is noticeably smaller than the £174.4 million generated during the corresponding period in 2022. This downturn can be linked to a reduction in both wagering and gaming income. Wagers placed on sports also witnessed a 10% reduction, reaching a total of £607 million in Q3 2023 compared to £674.5 million in Q3 2022.

Notwithstanding the revenue obstacles, 888’s engaged user base has grown to 1,186 in Q3 2023, a considerable rise from 1,014 in Q3 2022.

Nevertheless, it’s crucial to recognize that 888’s overall earnings for the year are lagging behind 2022 figures. The company’s cumulative total for the year so far stands at £4.93 billion, signifying a 10% decrease compared to the £5.452 billion earned during the same timeframe in 2022.

The most significant drop originates from their gaming segment, which underwent an 11% reduction to £3.024 billion in 2023. Furthermore, their betting division also encountered a 7% decline, amounting to £1.906 billion.

In a strategic maneuver, 888 recently designated Per Widerström as their new Chief Executive Officer. Widerström conveyed enthusiasm regarding his new position and intentions for enhancement, remarking, “I am thrilled to be joining 888 Group as the new CEO.” While the specifics of his strategies remain undisclosed, his arrival hints at a potential change in direction for the company.

The group’s robust foundation, well-defined future outlook, and the team’s drive genuinely amazed me.

Witnessing the team’s dedication yield results despite this year’s regulatory obstacles is truly heartening. We are on course for a successful year-end and well-positioned for substantial expansion in the coming years.

This organization possesses incredibly solid core principles and the capacity for increased profitability. Naturally, there are always aspects to enhance, and we will concentrate on those to unleash our full capabilities and generate value. I am eager to collaborate closely with the skilled individuals throughout the company, the executive leadership, and the board of directors to guarantee we are optimally situated to execute our strategies and optimize worth.”

The 2023 Global Gaming Summit is headed to Lagos, Nigeria from October 31st to November 1st! This year anticipates being grander than ever before, with coordinators aiming to draw in foreign investment and bolster Nigeria’s thriving gaming sector.

The gathering has been elevated to an international level this year, showcasing the Nigerian administration’s dedication to broadening the nation’s commercial sphere and propelling economic expansion. Anticipate witnessing prominent figures from Africa and the worldwide gaming realm converging in Lagos for this momentous occasion.

The National Lottery Regulatory Commission (NLRC), the impetus behind the summit, seeks to link Nigerian gaming pioneers and financiers with global leaders in the domain. This presents a prime chance for networking, partnerships, and investigating new frontiers within the gaming universe.

The summit will be hosted at the esteemed Eko Hotel in Victoria Island, Lagos.

It’s noteworthy that Nigeria has lately taken action against unauthorized gaming providers, underscoring the significance of ethical and lawful gaming within the nation.

The gaming industry is flourishing across Africa, spearheaded by Nigeria and South Africa. Projections indicate that by 2023, South Africa could generate in excess of 2.3 billion dollars from wagering activities, encompassing both digital platforms and physical venues.

The Cypriot gaming sector concluded 2023 with impressive results, registering a 6% surge in Gross Gaming Revenue (GGR) throughout the year.

The final quarter of 2023 witnessed particularly robust activity. The Cyprus National Betting Authority published statistics for both physical and internet-based gambling, with the latter generating slightly over €19 million (roughly $20.2 million) in Q4. Brick-and-mortar casinos followed closely, producing €14.8 million. This collective €30.9 million signifies a 9% leap compared to the corresponding period in 2022.

Spanning the entirety of 2023, GGR reached €12.34 billion. Although land-based income experienced a minor decline, the digital realm thrived with a 12% rise, attaining €6.89 billion. In aggregate, online gaming constituted the predominant portion of total earnings, surpassing €79.91 billion.

In related gaming developments, the Danish gambling regulatory body, Spillemyndigheden, disclosed its own market statistics…

The Danish gaming industry experienced a decline in 2023, as total earnings fell by seven percent year-on-year.