Enhanced, a provider of sports information and material, has partnered with Kaizen Gaming, the driving force behind the well-known betting sites Betano and Stoiximan. This collaboration will significantly benefit Kaizen by providing their platforms with Enhanced’s state-of-the-art live data solutions for a variety of sports, esports, and even live casino games.

Imagine thousands of matches covered each month, with continuous streaming – it’s a treasure trove of data! This is a significant development for Kaizen, allowing them to provide even better experiences to their large user base, which spans 11 countries.

Betbazar, a key player in the online gaming industry, facilitated this agreement. They believe this to be a paradigm changer for the entire sector. Both Enhanced and Betbazar are excited to have Kaizen on board, and it is evident that this alliance has the capacity to disrupt the online betting landscape.

The quality of our esports and competitive gaming material is unmatched, and this collaboration with experienced industry leaders such as Kaizen Gaming allows us to bring it to a wider viewership. Kaizen has a significant presence in several crucial global regions, and we are excited to cultivate a robust and enduring alliance.”

The Chinese government has committed to assisting Macau’s ongoing progress and evolution, especially in expanding its economic activities beyond its present dependence on casinos.

In a recent trip, Zhang Dejiang, a senior Chinese representative, stressed the importance of Macau widening its financial foundation to guarantee sustained expansion. He vowed that the national government would implement favorable measures to facilitate this objective.

One specific area Zhang emphasized was simplifying the visa application procedure for mainland Chinese tourists visiting Macau. This action aims to stimulate tourism and other industries that would profit from a rise in mainland visitors.

During his time in Macau, Zhang commended the region’s advancements since its reversion to Chinese rule in 1999. However, he recognized that Macau is at a pivotal point and must adjust to maintain its achievements.

While he did not directly address the gaming sector, it is evident that Beijing is urging Macau to move away from its reliance on gambling income. This aligns with the central government’s vision of transforming Macau into an international leisure and tourism destination.

Despite attempts to diversify, gaming continues to constitute a substantial portion of Macau’s economy. Recent data indicate that gambling revenue is still increasing, underscoring the difficulties Macau encounters in its transformation.

A pioneering international investigation from Auckland University of Technology (AUT) has uncovered a shocking reality: a mere one in 400 individuals struggling with a gambling addiction will pursue assistance. This research, co-written by Dr. Simone Rodda, an Associate Professor of Psychology and Neuroscience at AUT, represents the inaugural endeavor to quantify the true pervasiveness of problematic gambling.

The results depict a bleak scenario: an estimated 5.8% of adults globally grapple with gambling issues, yet a scant 0.2% have ever sought support. To illustrate the magnitude, the study determined that individuals grappling with severe gambling difficulties were only five times more inclined to seek help compared to those exhibiting moderate-risk gambling behaviors – with a mere one in 25 individuals within the latter category pursuing assistance.

Dr. Rodda emphasizes the pressing need for intervention in New Zealand, asserting, “Our discoveries demonstrate that the overwhelming majority of individuals facing gambling challenges never receive treatment.” She elaborates, “Rates of help-seeking in New Zealand mirror global estimations, implying that we possess the capacity to enhance our efforts in guaranteeing that gamblers can access convenient and suitable assistance when the need arises.”

Dr. Rodda and her colleagues, in partnership with the Ministry of Health and service organizations such as the Problem Gambling Foundation and the Salvation Army, have been diligently striving to tackle this concern. Their endeavors have concentrated on crafting online assessment instruments and user-friendly self-help materials. Nevertheless, as Dr. Rodda highlights, “The obstacle lies in ensuring that these supports effectively reach those who require them.”

Its crucial to address the issue of compulsive wagering directly. This involves identifying effective strategies and recognizing existing efforts to mitigate gambling-related harm.

Should you be facing difficulties, a positive initial action is confiding in a trusted individual, such as a companion or physician. Keep in mind that within New Zealand, complimentary expert assistance is accessible.”

The United Kingdom’s advertising regulatory body, the ASA, ruled in favor of numerous grievances lodged against Lottoland promotions displayed on Bing and Google.

Individuals protested, alleging the advertisements were deceptive. Lottoland enables wagering on lottery outcomes, rather than purchasing actual tickets. Certain Bing and Google ads proclaimed statements like “Lottoland Irish Lotto – Only £2” and “£2 Charity Combination. Enhance your odds on the Charity Lotto + 50% discount on BRC Scratchcards. Back UK charitable organizations here.”

Despite Lottoland’s agreement to modify the advertisements, the ASA upheld the objections. Essentially, technical complications with external ad formats hindered the implementation of changes.

Furthermore, the ASA determined that employing terms like “lotto,” “Irish Lotto,” and “US Powerball Lotto” – without supplementary context – could lead individuals to believe they were presented with opportunities to acquire tickets for the official lotteries.

Adding to the situation, the ASA stated that referencing UK charities amplified the perception of Lottoland as an authorized lottery administrator.

Consequently, the ASA concluded that Lottoland violated regulations concerning misleading advertising (specifically CAP Code rules 3.1 and 3.3).

The outcome? Lottoland is prohibited from displaying the advertisements in their present format on Bing or Google.

The agency responsible for ethical advertising issued a warning to Lottoland, stating that all upcoming promotional materials must be completely transparent regarding their offerings. The company should avoid any deceptive practices, such as concealing the fact that customers are essentially wagering on lottery results rather than directly taking part in the lotteries themselves.

Moving ahead, Lottoland is obligated to ensure that all advertisements include unambiguous and easily noticeable disclaimers about this distinction, so potential customers are fully aware of the nature of their involvement.

Oriental Gaming Innovator, also called OGI, just struck gold in Macao! They’ve partnered with Big Technology to introduce their attention-grabbing S-27 slot machine to a prominent casino destination on the Cotai Strip.

This isn’t your average slot machine. The S-27 features two enormous 27-inch displays guaranteed to capture the attention of any player. And if that wasn’t enough, it also includes a stylish 10.1-inch touchscreen for users to test their fortune. But the real allure? The S-27 is linked to two colossal progressive jackpots, “Fortune Hoard” and “Golden Horse Hoard” – we’re talking life-altering amounts of money!

The device has already received approval from Macao regulators and is anticipated to satisfy the even more stringent DICJ 2.0 requirements shortly. Both OGI and Big Technology are optimistic that the S-27 will be a massive success with players. With its blend of attractive design, advanced technology, and the opportunity for significant winnings, it’s clear to understand why. This is one slot machine destined to have gamblers lining up for a turn!

Held strong belief that Macau’s gaming enthusiasts would embrace our latest offering, the D-27 slot machine, and its grand prize. The machine’s comfortable build and sought-after elements guarantee its success!

The official green light has been given to Allwyn to manage the UK National Lottery, concluding a phase of legal ambiguity and ushering in a fresh chapter for this cherished British establishment. This development follows the withdrawal of legal objections to the decision by Camelot, the incumbent operator, and its technological associate, IGT.

Allwyn’s stewardship is scheduled to commence in February 2024, spanning a decade. While Camelot and IGT are pursuing upwards of £600 million in damages from the Gambling Commission, the route is now unobstructed for Allwyn to assume control.

Allwyn has ambitious aspirations for the National Lottery, encompassing the utilization of cutting-edge technology to enhance the participant journey, guaranteeing secure engagement, and most crucially, generating even greater funds for worthy endeavors throughout the UK. This new phase holds the promise of innovation and a revitalized emphasis on the Lottery’s substantial contribution to bolstering communities nationwide.

Were launching an exciting new phase! Our bold reshaping strategy is formally commencing at our Waterford central office.

To maximize upcoming prospects, we must foster a setting where the National Lottery can flourish and pioneer. Our primary objective in this evolution is ethically expanding our income to amplify our contributions to charitable endeavors. We’re eager to have our current Camelot teammates in Waterford accompany us on this venture.

Andrew Rhodes, Chief Executive of the Gambling Commission, remarked: “Within a competitive landscape, and subsequent to the court’s ruling to revoke the suspension on granting the license, we are content to officially bestow the fourth license to Allwyn. We anticipate collaborating with all stakeholders to guarantee a seamless and proficient transition.”

## Partnership Promotion Steals the Show at AffiliateCon Online Gathering

Prepare for a novel approach to affiliate marketing! AffiliateCon’s upcoming digital conference is all about the partners, by the partners, for the partners. Join the broadcast at 9:00 AM BST / 10:00 AM CEST on the AffiliateCon platform for a day brimming with knowledge.

Leading the charge is Josh Green, co-creator of Fruity Slots, the UK’s premier streaming hub for slots and casino entertainment. Josh will be recounting his experience as a casino broadcaster, the peaks and valleys, and his viewpoint on if all casino partners will ultimately need to adopt streaming.

Following Josh, we have Wayne Howe, the powerhouse behind HowAboutBingo.com. Wayne will be discussing his enthusiasm for bingo, introducing his brand new partner website during a worldwide health crisis, and how to establish a brand that differentiates itself in a saturated market.

Subsequently, Simon Vincze from Casino Guru enters the dialogue to examine why partners need to elevate their efforts when it comes to ethical gaming. He’ll be divulging more about Casino Guru’s global self-exclusion program and their recently unveiled Casino Guru Academy, crafted to deliver top-tier instruction for online casino support personnel.

Finally, Mark Taylor, the mastermind behind CasinoWhizz.com, guides us through his personal odyssey in the realm of iGaming partnership, from his initial days in sports wagering to his present concentration on the casino sector. He’ll also be imparting his insights on the obstacles confronting partners, his stance on digital currency, and much more.

And remember, as revealed last week, the AffiliateCon Virtual Event will also showcase the eagerly awaited comeback of the Tal Ron All-Star Panel.

A prominent gaming law expert, Tal Itzhak Ron, will participate in a discussion with leaders from the payments, affiliate marketing, and digital operations industries. They will delve into topics such as marketing strategies, regulatory compliance, payment processing, and corporate social responsibility. This conversation is expected to be engaging and thought-provoking.

This gathering marks the third AffiliateCon virtual event in the current year. As is customary, attendance is complimentary for affiliates. A comprehensive schedule is available, and the live event broadcast commences at 9 am BST / 10 am CEST. Access the content by clicking the provided link.

888 Holdings, a prominent online wagering and gaming corporation, has provided a glimpse into its forthcoming Q3 earnings report. Although they’ve experienced a robust 17% surge in monthly active participants compared to the previous year, they anticipate a minor decline in earnings.

They’re forecasting revenue to reach approximately £157.2 million (roughly $191.8 million), a 10% reduction compared to the corresponding period last year. This can be ascribed to several elements, primarily diminished returns from both wagering and gaming pursuits, especially within the UK. Nevertheless, the company perceives a bright spot in its expanding user cohort, projected to hit 1.186 million active participants for Q3.

This upward trajectory follows a demanding year for 888 Holdings, with earnings down relative to 2022. The gaming segment has been impacted most severely, with revenue considerably lower than the preceding year.

These statistics emerge as Per Widerström assumes leadership as the incoming CEO. Widerström conveyed eagerness regarding his new position and strategies for enhancement, emphasizing the company’s dedication to navigating the shifting market forces.

Im incredibly impressed by this organization’s magnitude; its possibilities are vast, and the people here possess a sharp, defined roadmap for what lies ahead.

It’s been a challenging twelve months navigating regulatory obstacles, but the team’s dedication is truly yielding results. We’re concluding the year with strength, establishing a firm base for the future.

This enterprise has remarkably robust core principles fueling lucrative expansion, yet there are certainly aspects where we can excel further. We’ll maintain a sharp focus on realizing that potential and generating worth for all stakeholders. I’m thrilled to collaborate with such a gifted assembly, from the exceptional staff to the executive leadership and directors, ensuring we’re operating at peak efficiency and maximizing our influence.”

## Nigeria Aims to Draw Global Investment with International Gaming Summit

The city of Lagos, Nigeria, is poised to transform into an international gaming center as it prepares to host the International Gaming Summit from October 31st to November 1st, 2023. This year’s gathering marks a significant change, seeking to attract overseas investment and bolster the flourishing lottery and gaming industry within Nigeria.

Once a domestic event, the choice to elevate the yearly gaming conference to an international platform demonstrates the Nigerian government’s dedication to broadening its economic horizons and stimulating financial progress. This endeavor is spearheaded by the National Lottery Regulatory Commission (NLRC).

The summit anticipates a wide array of participants, encompassing influential figures from both the African and global gaming sectors, contrasting with past years where engagement was primarily restricted to Nigerian stakeholders. The NLRC views this as a golden opportunity for Nigerian gaming leaders and prospective investors to connect and cooperate with international gaming powerhouses.

The International Gaming Summit will be hosted at the Eko Hotels and Suites, situated in Victoria Island, Lagos.

This advancement coincides with a noteworthy period for Nigeria’s gaming industry. In recent times, over 30 operators faced penalties for breaching regulatory guidelines, underscoring the government’s emphasis on ethical gaming practices.

The gaming industry in Africa is experiencing a period of remarkable expansion! South Africa and Nigeria are at the forefront of this surge, with analysts forecasting their joint markets to generate in excess of $2.3 billion by the following year. This rapid development resembles a gold rush, with substantial growth observed in both internet-based and traditional gambling establishments.

The Australian media watchdog, known as the ACMA, is taking strong action against illicit internet betting. They are striving to restrict access to websites promoting these activities, particularly those disguised as authentic evaluation platforms but operating as deceptive advertising schemes.

This initiative is significant because it marks the first time the ACMA has sought assistance from Australian internet service providers. Their focus is on sites directly connecting to unlawful gambling, such as “Aussie Casino Hex” and “Australia OK Casinos.” These platforms may appear legitimate but are intentionally misleading.

ACMA member Fiona Cameron emphasized that this effort aims to safeguard Australians from unscrupulous operators. These websites often entice individuals with promises of substantial bonuses but subsequently refuse to honor winnings. Furthermore, they frequently exploit vulnerable individuals struggling with gambling addiction.

Since receiving expanded authority in 2017, the ACMA has played a crucial role in combating illegal online gambling.

Officials in Australia have been taking a hard line against unlawful wagering, shuttering numerous online platforms and significantly increasing the difficulty for individuals to reach the most frequented ones. They’ve been applying substantial pressure to curb this illicit practice.”